Blog Post

The 7 Best Analytics Tools for Analyzing Stripe MRR in HubSpot [2026]

Rachel Decker

Cofounder & CPO @ ClearSync

Mar 12, 2026

How to build board ready reports in HubSpot with Stripe data

Your Stripe dashboard shows revenue. Your HubSpot CRM shows companies, deals, and contacts. But where do you actually go to understand what's happening with MRR, churn, and expansion revenue and act on it inside HubSpot?

The right tool to get you that data depends on what you're trying to do with it. A dashboard is one category. Getting your revenue team working off real subscription data inside HubSpot and triggering workflows, segmenting by MRR, and seeing churn risk before it happens is a completely different one.

In this article we'll cover the tools that get you MRR data inside HubSpot and where each shines or falls short.

Quick Comparison


ClearSync

Stripe Billing Analytics + Sigma

HubSpot's Stripe Data Sync App

ChartMogul

Baremetrics

Paddle

Grid (formerly SaaSGrid)

MRR & ARR tracking in HubSpot

✅ Summary properties

✅ Summary properties

✅ Summary properties

MRR details broken down by new, upgrade, downgrade, churn

Pushes data TO HubSpot

✅ Yes, every 5 mins

✅ Raw invoice data

✅ MRR, LTV, status, plan (once a day)

✅ MRR, LTV, status, plan (every 2 hrs)

✅ MRR, status, plan, churn dates (every 4-8 hrs)

❌ Pulls FROM HubSpot only

HubSpot workflow triggers

Historical MRR reconstruction

Multi-Stripe account support

Pricing

From $149/mo to $499/mo

Included with Stripe Billing. Sigma is $15/mo.

Free

Free for teams under $120K MRR, then a sliding scale from $119-1,439/mo.

From $75/mo to $1152/mo.

Free for ProfitWell Metrics. Paid add-ons (Retain, Billing) priced separately.

Free under $1M ARR (Starter). Growth plan pricing available on request.

What to Look for in a Stripe + HubSpot Analytics Tool

Before we get into the tools, there are a few things that actually matter when you're evaluating Stripe analytics for a SaaS business.

  1. MRR accuracy. Prorations, discounts, multi-currency billing, one-time charges - these all create edge cases that tools handle differently. If your MRR numbers don't match what finance expects, you'll spend more time reconciling than analyzing.

  2. HubSpot integration depth. Some tools on this list have HubSpot integrations, but the depth of the integrations vary wildly. Baremetrics and Paddle both push summary subscription properties to HubSpot contacts, which is useful for basic segmentation and reporting. ChartMogul does the same but pushes summary data to HubSpot companies. Grid pulls HubSpot deal data into its own platform for unified reporting, which is powerful for finance teams, but it doesn't put subscription metrics on your HubSpot records. ClearSync pushes real-time and historical Stripe subscription and event data to HubSpot app objects, associated with HubSpot companies and contacts for reporting, segmentation, and workflows. The question is whether the integration gives your team actionable data where they already work, or whether it just connects two systems on paper.

  3. Historical reconstruction. You don't just need to know what MRR is today. You need to know what it was six months ago, what changed, and why. Rebuilding historical MRR from Stripe's API is non-trivial. Some tools handle this but most don't.

The Tools

1. ClearSync

Best for: HubSpot-native Stripe subscription intelligence

Full disclosure: this is us. The need for this is data in HubSpot why we built ClearSync and what makes it different from the other tools on this list.

ClearSync is purpose-built for one job: turning Stripe subscription data into usable, accurate revenue intelligence inside HubSpot. Your new MRR, upgrade, downgrade, and churn data live directly associated to HubSpot contact and company records as native subscription and event objects, not in a separate dashboard or a BI tool your data team has to maintain.

That means your sales team can segment by MRR tier, customer success can trigger workflows when a customer downgrades, and finance, revops, and founders can pull board-ready MRR reports directly from HubSpot.

Where ClearSync stands out:

  • Handles the edge cases that break DIY integrations: prorations, refunds, mid-cycle upgrades, multi-currency billing, and multiple Stripe accounts feeding into one HubSpot portal.

  • Reconstructs historical MRR so you don't start from zero the day you connect. Allows you to see the history and change of your MRR by new, upgrade, downgrade, and churn month over month, broken down by customer. (See an example of the reports we can build here)

  • Subscription event timeline associated to HubSpot company and contact records. Your team sees that a customer upgraded twice, had a failed payment, then downgraded, all without leaving HubSpot.

  • Opinionated about revenue logic. ClearSync makes decisions about how to calculate MRR during edge cases (prorations, discounts, refunds) so you don't have to write transformation logic yourself.

  • HubSpot workflow triggers based on subscription events. This is a big differentiator. None of the other tools on this list can kick off a HubSpot workflow when a customer upgrades, downgrades, or enters a failed payment state.

Where it's not the right fit: if you don't use HubSpot, ClearSync isn't for you. It's built specifically for the Stripe-to-HubSpot use case. If you need a standalone dashboard or use Salesforce, look at the other tools below.

Pricing: Starts at $149/month (dependent on your ARR) with a free trial available.

2. Stripe Billing Analytics and Sigma

Best for: Native subscription metrics when you don't need CRM integration

Stripe has invested heavily in its Billing analytics dashboard over the past year, and it's significantly more capable than it used to be. You get real-time MRR tracking, MRR growth and churn charts, trial conversion rates, and the ability to segment by product and price. You can also configure how Stripe calculates MRR and benchmark your metrics against similar businesses on the Stripe network.

Stripe Sigma takes it further with SQL-based querying directly on your Stripe data for custom analysis.

The data is always accurate because it's coming straight from the source. And if you're already on Stripe Billing, these analytics come with it.

Where it works well:

  • Founders and finance teams who want solid MRR, churn, and trial metrics without adding another tool

  • Product-level revenue analysis: you can drill into which products and prices are driving MRR changes

  • Benchmarking against the Stripe network to see how your churn and growth compare to similar businesses

  • Quick ad-hoc analysis when you need an answer right now

How it works with HubSpot: Stripe's analytics are a reporting layer, not an operational one. The data stays in Stripe. Your sales team can't see it in HubSpot, your success team can't act on it, and you can't trigger a HubSpot workflow when a customer's MRR drops or when they churn. There's no way to sync these metrics to your CRM. If your GTM team needs subscription data in HubSpot, you'll still need a separate integration.

Sigma is powerful for custom queries but requires SQL proficiency and is a paid add-on. Many teams don't have the bandwidth to write and maintain SQL queries for every reporting need.

Pricing: Billing analytics are included with Stripe Billing. Sigma is a separate subscription that starts at $15/mo.

3. HubSpot's native Stripe Sync App

Best for: Basic payment visibility in HubSpot for companies with very simple billing

HubSpot has a free native Stripe integration through the HubSpot App Marketplace. It syncs Stripe invoice data to HubSpot invoice objects, product line items to the HubSpot Products object, and Stripe’s billing contact to HubSpot Contacts. If you just care about seeing basic invoice data into HubSpot, this is what the app was built for.

Where it works well:

  • Simple visibility where you need to see invoice status and total amount paid per invoice in HubSpot

Where it falls short: HubSpot's Stripe app wasn't built for subscription analytics. It doesn't calculate MRR, doesn't track upgrade or downgrade revenue, and doesn't understand churn in any meaningful way. It won't reconstruct historical data, and it can't handle multi-currency or multi-account Stripe setups. If you want to sync subscription or payment data to HubSpot, you must do it via custom objects, which requires HubSpot Enterprise. It also simply will not do MRR calculations for you, it will only sync the raw invoice data from Stripe. (And remember, invoice data does not equal MRR because it doesn’t take into account things like one-time payments, prorations, refunds, discounts, taxes, etc, which are critical when calculating MRR.)

If you want to learn more, we have a full deep-dive on how the integration works here.

Pricing: Free.

4. ChartMogul

Best for: Standalone subscription analytics with strong segmentation

ChartMogul is a dedicated subscription analytics platform that connects to Stripe (and other billing systems like Recurly, Chargebee, and Braintree). It's well-built, widely used, and does a solid job calculating MRR, ARR, churn, and LTV.

Where it works well:

  • Teams using multiple billing providers who need a single source of truth for subscription metrics

  • Data teams that want clean, well-structured analytics data with strong integrations to tons of other tools

  • Advanced segmentation and cohort analysis. ChartMogul's custom attributes and filtering are best-in-class for a standalone tool

  • Early-stage startups: free for companies under $10K MRR

How it works with HubSpot: ChartMogul has a HubSpot integration that pushes select data from ChartMogul to HubSpot. It pushes fields like MRR, ARR, plans, status, billing cycle, and renewal date to the HubSpot Company record only. It does not send MRR change data nor allow you to create reports of how that data has changed over time. If a company has more than one subscription, that data is sent to one company record in HubSpot and you will have to parse that yourself. It runs each day at 9am UTC, so it’s not in real time. This may work if you want to enrich the HubSpot Company record with a lot more data, but it likely is not robust enough to show you MRR change data over time, per subscription, per customer in HubSpot (which is what ClearSync is built to do).

Pricing: Free for teams under $120K MRR, then a sliding scale based on your team’s MRR, going from $119-1,439/mo.

5. Baremetrics

Best for: SaaS analytics dashboards with built-in payment recovery and some HubSpot sync

Baremetrics is a SaaS analytics tool built to help teams uncover insights in their payment data. They are known for two things: a clean, intuitive UI and Recover, its built-in dunning and failed payment recovery tool.

Where it works well:

  • Teams that value a polished, visual SaaS analytics dashboard for investor updates and team meetings

  • Companies where involuntary churn (failed payments) is a meaningful problem. Recover handles smart retries and payment update emails

  • Cancellation Insights gives you qualitative data on why customers leave

How it works with HubSpot: Baremetrics has a HubSpot integration that syncs subscription status, plan name, MRR, LTV, and Recover links to HubSpot contact properties. It's a bidirectional sync that runs every two hours. This is more useful than ChartMogul's integration if your goal is getting subscription data into HubSpot. The limitation is that it syncs a handful of summary properties, it doesn't create subscription event timelines, doesn't trigger HubSpot workflows based on subscription changes, and the two-hour sync interval means you're not working off real-time data. It creates up to 10 new properties on your HubSpot Contact records, so you have to be ready to want to segment by Contact, which may not make sense for your SaaS business metrics. It will only sync to existing contacts and won’t create new contacts in HubSpot for you.

**Pricing:** Launch: $75/mo. Growth: $255/mo. Scale: $1152/mo.

6. Paddle (formerly ProfitWell)

Best for: Free metrics with industry benchmarking and basic HubSpot contact sync

Paddle offers free subscription analytics through ProfitWell Metrics, things like MRR, churn, LTV, the standard set. The free tier is genuinely free, not a trial, which makes it an easy starting point for early-stage companies. It integrates with Stripe, Chargebee, Braintree, and Zuora, making it a great place to get analytics from many sources.

Paddle’s main focus is to become a billing engine for startups, competing more directly with Stripe. Their ProfitWell Metrics product is from their ProfitWell acquisition a few years ago.

Where it works well:

  • Companies that want free core metrics without committing to a paid tool

  • Benchmarking. Because thousands of SaaS companies use ProfitWell Metrics, it can show you how your churn rate, LTV, and growth compare to similar businesses. This is genuinely useful context that no other tool on this list provides at the same depth.

  • Retain, their paid add-on, uses machine learning for payment recovery and claims 30%+ recovery rates

How it works with HubSpot: ProfitWell has a HubSpot integration that syncs MRR, subscription plan, subscription status, and churn dates to HubSpot contacts. Similar to Baremetrics, it pushes summary properties, which are useful for basic segmentation and reporting, but no workflow triggers or event timelines. It pushes summaries every 4-8 hours, so the reporting is not in real time. You have to commit to wanting all your data on HubSpot Contacts, which may not work for your SaaS business reporting.

Pricing: Free for ProfitWell Metrics. Paid add-ons (Retain, Billing) priced separately.

7. Grid (formerly SaaSGrid)

Best for: Unified revenue reporting and billing automation

Grid (rebranded from SaaSGrid) is a full revenue platform with three products: Reporting, Billing, and Planning. It connects to HubSpot, Stripe, QuickBooks, Xero, Netsuite, and Salesforce and unifies all of that data into a single reporting layer. If your finance team is stitching together spreadsheets, CRM exports, and billing data to get a complete financial picture, that's the problem Grid is built to solve.

Where it works well:

  • Finance teams that need board-ready ARR, NRR, churn, and cash flow reporting without maintaining spreadsheets

  • Companies with complex billing models. Grid supports subscriptions, usage-based pricing, mid-term add-ons, professional services, parent-child structures, and more

  • Organizations that want their deal flow to automatically trigger contract creation, invoicing, and payment collection when a deal closes in HubSpot

  • RevOps teams that need pipeline metrics, bookings and billings reconciliation, and TCV tracking in one place

How it works with HubSpot: Data flows from HubSpot into Grid as a revenue source, it does not push MRR or subscription properties back to HubSpot records. Grid reads native deal stages, line items, and product data from HubSpot to build its revenue reporting. When a deal closes, Grid can automatically generate contracts, create invoice schedules, collect payment, and sync invoice data to your ERP. Your team works in Grid's dashboards for revenue reporting, not in HubSpot. If your goal is getting subscription metrics onto HubSpot contact or company records for your sales or CS team, Grid isn't designed for that use case.

Grid's free Starter plan (under $1M ARR) includes Stripe, QuickBooks, and Xero integrations. The HubSpot integration requires the Growth plan, which you can only get if you contact sales.

Pricing: Free under $1M ARR (Starter). Growth plan pricing available on request.

How to Choose

If your team doesn't live in HubSpot for day-to-day operations and you need a standalone analytics dashboard, ChartMogul or Baremetrics will serve you well. ChartMogul wins on segmentation, API quality, and price. Baremetrics wins on UI polish and built-in payment recovery.

If you're early-stage and cost-sensitive, Paddle’s free ProfitWell Metrics or ChartMogul's free tier are solid starting points.

If your finance team needs unified revenue reporting across HubSpot, Stripe, and your ERP with billing automation built in, Grid is worth evaluating. It's a broader platform than the other tools here, but the data lives in Grid's dashboards, not in HubSpot.

If you need subscription intelligence inside HubSpot (subscription data as a first-class object, workflows triggered by subscription events, churn and expansion data your revenue team can act on without leaving the CRM) that's what ClearSync was built for. ChartMogul, Baremetrics, and Paddle push some light MRR data to HubSpot contacts or companies, which works for basic reporting and segmentation. ClearSync goes deeper with event timelines, workflow triggers, historical reconstruction, and opinionated MRR logic for edge cases.

If you just need quick numbers, Stripe's own Billing Analytics dashboard is free and always accurate. Don't overcomplicate it if a periodic check is all you need.

The Bottom Line

Many SaaS companies on Stripe will outgrow the native Stripe Billing dashboard pretty quickly if they need it for operations. The question is whether you need a separate analytics tool (ChartMogul, Baremetrics, Paddle, Grid) or whether you need your subscription data to live where your revenue team actually works.

If your sales team uses HubSpot, your success team uses HubSpot, and finance needs reports that reconcile Stripe revenue with CRM data, a standalone dashboard may make sense for Finance while GTM teams use ClearSync in HubSpot. Many teams choose both a tool like Grid alongside ClearSync. That's why we built ClearSync to work inside HubSpot, not alongside it. But the right answer depends on your stack, your team, and how you operate.

If you're evaluating tools right now, start a free trial and see the data in your own HubSpot in about five minutes. Or check out our playbooks to see what's possible once your Stripe data is actually usable inside HubSpot.

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